Merseyway Shopping Centre gains critical insights into visitor behaviour with AI-driven footfall solution
Merseyway Shopping Centre, home to over 90 stores including high street favourites, local independents, leisure attractions, and food and beverage establishments, has chosen MRI Software to implement an AI-driven footfall monitoring system, replacing its legacy solution. This advanced system will provide invaluable insights into visitor behaviour as well as age and gender analysis, empowering the centre to better meet the evolving needs of its customers and tenants.
Located in the heart of Stockport, the centre attracts more than 9 million visitors each year serving as a community hub for shopping and leisure activities. However, since the pandemic, understanding shifts in consumer behaviour and trends has become more critical than ever for the retail landscape. One of the key questions that is asked time and time again by tenants and stakeholders is ‘Who is visiting our centre?’
Victoria Nichol, Centre Manager for Merseyway, said “Understanding our visitors has become increasingly important since the COVID-19 pandemic. By gaining insights into our visitor’s age, gender, and overall behaviour in and around the centre, we can ensure that our retail offerings meet their expectations. MRI Software’s footfall solution will play a critical role in how we plan for the future of Merseyway.”
Merseyway’s futureproof footfall monitoring system will answer that question with accuracy and precision. The AI-driven platform monitors more than just footfall, it also tracks vital visitor information, such as age and gender, enabling the centre to truly get under the skin of who is visiting the destination and how they are interacting in and around it. Management at the centre will also have the capability to segregate data by zone allowing in-depth analysis of the newly created STOK-room area; a modern, efficient office space situated in the heart of the centre.
Jon Burnett, UK Sales Director for MRI OnLocation, commented “We’re proud to partner with Merseyway Shopping Centre to deliver a truly innovative solution that goes beyond simply counting visitors. With AI-led technology that drives insights into who the centres visitors are, Merseyway will be able to make data-driven decisions to enhance the shopping experience for both customers and tenants. This collaboration represents a forward-thinking approach to the future of the centres offering.”
By understanding the age and gender distribution of its visitors, Merseyway can better tailor its offerings to match the evolving demands of its customer base. MRI Software are excited to support in leading the way in footfall and demographic monitoring to align the needs and desires of both visitors and tenants within the centre.