Holland & Barrett invests in AI footfall analytics for its +1,000 stores across the UK and Europe.

MRI Software, a leading provider of retail property technology solutions, is thrilled to announce its partnership with Holland & Barrett; the UK’s leading health and wellness retailer.

Holland & Barrett makes health and wellness a way of life for everyone, with over 1,000 stores across the UK and Europe, offering customers its leading range of own brand products, innovative vitamins, supplements, sports nutrition and an exciting new range of ‘food that loves you back’.

By leveraging the latest AI-driven technology from MRI OnLocation for Footfall Analytics, Holland & Barrett will gain valuable insights into store performance metrics within their expansive portfolio as well as visibility relative to the broader UK market.

Reflecting on the partnership, Jon Burnett, UK Sales Director for MRI OnLocation commented “Our longstanding relationship with Holland & Barrett has truly allowed us to get under the skin of their customer needs and experience. We’re delighted to roll out this new AI technology as their footfall analytics partner, providing real-time insights to inform strategic decisions. This empowers the team at Holland & Barrett to pivot swiftly to market trends and maintain a competitive edge.”

Lisa Widdison (Central Operations Director) for Holland & Barrett also expressed her enthusiasm about the collaboration, stating, “Accurate footfall analytics will help us to understand and optimise store performance in each region and country as we continue to use analytics and technology to enhance our consumers’ experiences in innovative ways.”