News, views and industry trends
Artificial Intelligence (AI) for real estate marketing: insights and strategies
Artificial intelligence (AI) in real estate marketing is revolutionising the industry, offering new insights and strategies for professionals. From predictive analytics to personalised campaigns, AI integrates seamlessly with real estate software to …
The Data Conundrum facing Estate Agents
At this point, it probably makes sense to highlight the elephant in the room. That being, the subject of data and data transfer when estate agents look to change CRM systems. Having been on both sides of the fence in terms of working within a client …
Material Information: Compliance Success Lies in the Details
There’s been a lot of talk in the industry recently regarding the topic of obtaining material information as an agent and being able to surface it effectively to prospective buyers. This has all come about because of recent regulations imposed since …
Elevate your estate agency with cutting-edge real estate CRM software
In the fast-paced world of real estate, staying ahead of the competition requires more than just expertise, it demands efficient tools and strategic solutions, and that’s where real estate CRM software steps in. It offers you a plethora of features …
5 ways to benefit from estate agency automation
Estate agents today are facing more challenges than ever before. With uncertainty in the market and customer expectations forever rising, it can be difficult for agents to keep up with everything that needs to be done. This is where real estate auto…
Beginner’s guide to real estate social media marketing
Social media marketing has quickly taken over as one of the most dominant forms of marketing in the twenty-first century. Businesses now have access to a range of social media platforms where they can grow their brand, reach their audience and spread…
Why the real estate industry needs to invest in technology
Each year, we all become more reliant on technology than we ever have before, and that certainly includes the real estate industry. Industries that have traditionally always been ‘people’ focused, centering around building relationships, can sometime…
What is the best real estate CRM for agents?
In the real estate industry, agents need to handle many tasks and effectively manage prospects and listings. Over time, this can become daunting to the point where the agent feels overwhelmed, leading to inefficiencies. By automating various processe…