7 ways to find more property management leads

If you’re running an estate agency, you’re likely to be under pressure to create more property management leads for your business. Finding leads can be difficult depending on a variety of factors. For example, your business may be in a market that doesn’t cater to a lot of property investors, your current marketing channels may not be succeeding in generating leads, or there’s a critical point during the lead nurturing process where communications break down.

At MRI Software, our estate agency software has been designed specifically to help agencies optimise their business, whether that be finding tenants, improving tenant retention or managing your leads to give them the best chance of transitioning into clients.

If you are looking to generate more property management leads for your business, read on to discover seven essential tips for implementing more ways to connect, nurture and obtain new clients.

Networking events in your community

One of the best ways to improve your property management lead generation is to attend or organise networking events within your local community.  Identify local networking events that attract individuals or businesses who may require property management services. Look for events like real estate conferences, business meetups or community gatherings where potential leads may be present.

Dress professionally and carry business cards or brochures with your contact information, website and a brief description of your property management services. This will help establish your credibility and make it easier for interested individuals to reach out to you later.

Actively participate in conversations with event attendees. Ask questions about their property needs, challenges or goals. This shows genuine interest and provides an opportunity to position yourself as a knowledgeable property manager who can provide solutions.

Through Facebook groups

Search for local community groups, real estate investment groups or homeowner associations on Facebook that are relevant to your target audience. Join groups where property owners, landlords or real estate investors actively participate. Before promoting your services, focus on establishing yourself as a valuable contributor within the group. Engage in discussions, answer questions and provide helpful advice related to property management. This builds credibility and trust among group members.

Once you have found or created your own Facebook group, you can create and share informative content within the group that addresses common challenges faced by property owners or provides valuable tips and insights. This positions you as an expert in the field and increases the likelihood of group members seeking your services or referring you to others.

By publicly showcasing your authority on property management – and particularly your authority on property management within your local area – you are positioning your agency as a strong choice for investors to trust with their rental property.

Property management listings

Create well-crafted property management listings for your existing portfolio that clearly showcase your professional worth to the public. These listings should display clear and concise information about your services and how they have helped improve the value of the property and maximise the returns for the owner.

These listings should highlight the following information:

• How you have improved the value of the property over time
• Your communication skills as a property manager
• The lengths you go to for the property investor
• How you ensure that rent is collected on time and how you are capable of resolving any disputes
• The listings should also feature professional photography of the property

Once you have created the listing, make sure you post it on as many listing platforms as you can find. The more breadth you have in getting your message out there, the greater the likelihood that your listing will come across the screen of an interested property investor who may be seeking property management services just like yours.

Organically through your website

One of the best ways to obtain more property management leads is through organic marketing on your website. Organic marketing focuses on employing tactics outside of paid advertising that increase traffic to your website by increasing its value for your visitors. For property managers, you can increase the visibility of your agency’s website by working in some of these organic tactics.

Creating interesting, engaging and value-adding content for your website is one way that Google and other search engines are more likely to rank your site higher. This can be in the form of blog articles that dive into different topics about property management and provide the readers with useful information that makes them trust your agency as an authority on the subject. The topics can also be more localised to your specific property market to help investors understand why your services are worth it to them.

All of this organic marketing activity will improve your website’s SEO (Search Engine Optimisation), which impacts how well your site ranks across search engines. Another method of improving your SEO is by writing content around certain keywords that prospective property investors are likely going to search when looking for property managers in your area.

These keywords should involve the name of the areas that you service, as well as specific elements of your property management services – rent collecting, finding tenants, etc. By optimising your website with these keywords, you will increase the chances of someone visiting your website and turning into a new lead.

Word of mouth

While there are plenty of great ways to generate more property management leads through technology, SEO and other traditional marketing channels, sometimes you just can’t beat word of mouth advertising. You know how excellent your property management services are, and so do your existing clients. Make sure other property investors know about the quality of your services by getting your existing clients to spread the word.

Encourage your clients to write a testimonial, leave a positive review on your website or write up a positive experience they had with your agency that you can post in an online group. This way, the buzz about your agency will spread further and further, helping you to obtain some more property management leads.

Paid advertising

Property managers can leverage paid advertising strategies to generate more leads effectively. Consider various advertising platforms to reach your target audience. Popular options include search engine advertising (Google Ads), social media advertising (Facebook Ads, Instagram Ads) and display advertising (banner ads on relevant websites). Each platform has its unique advantages, so choose the ones that align with your goals and audience.

You will need to craft compelling and attention-grabbing ad copy that highlights the benefits of your property management services. Use clear and persuasive language, emphasising unique selling points, such as cost savings, exceptional customer service or advanced technology tools. Incorporate strong calls-to-action (CTAs) to encourage click-throughs and conversions.

Now that your campaign has started, you will need to continuously monitor the performance of your paid advertising campaigns. Track key metrics like click-through rates (CTR), conversion rates and cost per lead. Identify underperforming ads or keywords and make data-driven adjustments to improve the effectiveness of your campaign. Test different ad variations, targeting options and bidding strategies to optimise results.

Referral programme

Referral programmes provide an incentive for satisfied clients, tenants or business partners to actively promote your property management services. When people have a positive experience with your services, they are more likely to refer others, leading to a higher volume of qualified leads.

Referral programmes also tap into the existing networks of your clients and contacts. By incentivising them to refer your services, you gain access to their personal and professional connections. This expands your reach and enables you to connect with potential leads who may not have otherwise come across your property management services.

Generate more property management leads with MRI Software

MRI Software’s state-of-the-art estate agency software makes it easier for agents to optimise their lead generation, nurturing and acquisition process.

We can help you deliver exceptional experience with quick responses, efficient task management and clear communication. To find out more about how we can help, book a demo today.