Support decision making and increase your ROI
Stores and tenants
Maximize the performance of individual stores/outlets by leveraging powerful analytics: store capture rate, customer movement, dwell time, colleague interactions and customer demographics.
Real estate owners and managers
Monitor foot traffic volumes and customer demographics moving into and within your locations – growing revenue, supporting occupiers, and maximizing overall location value.
Commercial districts and downtowns
Understand performance through foot traffic and vehicle counts, customer movement, and demographics, as well as relative location performance through benchmarking against national, regional, and typology trends.
Use OnLocation footfall analytics to create new opportunities, optimize sales and grow your business
The speed and magnitude of change in retail requires customer-centric, data-driven decisions to achieve impact and success. Obtain a complete and accurate picture of performance and identify growth opportunities through AI-driven foot traffic analytics.
See how it works
Explore our interactive city to find out how your business can benefit from real-time shopper insights.
Data, analysis and insight to support strategy and tactics that drive ROI
People and vehicle counting
Track foot traffic into and passing stores/malls and across downtowns with a minimum 98% accuracy. Count and classify vehicle movements.
Movement and dwell time
Understand customer behavior in-store and within destinations, measuring movement, dwell and visits.
Customer demographics
Establish age and gender split to understand your customer profile and the match to your proposition.
Capture rate
Identify the proportion of footfall in the street or mall that is attracted into your stores. Compare and track capture rates to establish whether performance of individual stores is being optimized.
Portfolio analytics
Understand the performance of locations across your portfolio.
Store sales tracking for centers and malls
Integrate visitor analytics with sales data to quantify and optimize conversion rates.
3 steps to become a data-driven business
1. Book a discovery meeting
Share the challenges you want to solve, and we'll show how we can support you in becoming a data-driven customer centric business.
2. Get a customized solution
With AI-based technology built around your existing solutions, we'll unlock critical data points and turn them into invaluable customer intelligence.
3. Optimize your operations
Make impactful decisions using our regular customized reports, dashboards or API feed.
Take the guesswork out of decision making
Where there’s inaccurate or incomplete data, there’s risk – especially when making decisions in volatile, disruptive markets.
That’s why you need the right data to make smart, customer-centric decisions that increase turnover and cut costs.
MRI OnLocation for Footfall Analytics has been counting foot traffic and related customer data since 2002 and publishing downtown indexes since 2009. We’ve developed a system that delivers:
● Latest generation AI technology with >98% accuracy
● Dashboards and reports designed for easy access and interrogation
● Training to enhance understanding and maximize service value
Trusted by world-class clients across the globe, consulted by governments and quoted by industry and media, we are proud to serve you.
Book a consultation with us today to learn how we can help you achieve data-driven business improvement.
Our US Coverage
+1780
Individual counting points across the US
35+
Downtowns across the US
+70M
Pedestrian traffic counts per week
Unlock the potential of your locations
Understand and manage people and movement within your locations to ensure a safe and productive environment and optimize business outcomes.
Let's Connect
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