News, views and industry trends
What is PropTech?
Real estate is the largest asset class in the world and it continues to grow at a rapid pace. However, the real estate industry has been one of the slowest to embrace new technologies. It has only been in the past few years that we’ve really started …
Real estate agent productivity tips
Becoming successful in real estate requires time, effort and consistency. Those within the industry often find themselves time poor, and thinly stretched over a number of tasks. Luckily, there are a number of real estate agent productivity tips and t…
Real estate agent marketing tips
Building your career as a real estate agent takes patience, consistency, and understanding the real estate market. One of the most important things you will need to excel in the field is knowing how to market yourself. Marketing yourself is one of th…
Why the real estate industry needs to invest in technology
Each year, we all become more reliant on technology than we ever have before, and that certainly includes the real estate industry. Industries that have traditionally always been ‘people’ focused, centering around building relationships, can sometime…
Understanding real estate clients
Today’s real estate client is more intelligent, informed, and online than ever before. They want great products, but they also demand integrity, excellent customer service and a great user experience that is personal to them. They are more discerning…
7 essential real estate CRM features
A CRM (customer relationship management) is an incredibly important aspect of real estate. It’s importance within the industry has been recognised and as such, several software solutions have been created in an effort to help agents become more organ…
5 steps to build trust with your clients
In real estate, your name is your brand and unless your brand presents itself as trustworthy, it’s going to be difficult to continue to grow your business. In years gone by real estate agents have had image issues with trust, which stemmed from a sma…
Real estate automation software to succeed in buyer management
For many areas across Australia, the property commentary has now shifted to what is now described as a “Buyers Market”. Buyers now have more properties to choose from and will take decidedly longer to make their decision to purchase. What does this m…