Case Studies

75% Reduction in admin time: Streamlined leasing through automation


As a new and growing real estate agency, Gray Estate Agents needed a CRM that could support their residential, commercial, and property management services while keeping operations streamlined and efficient. From the outset, they chose MRI Eagle CRM, looking for an intuitive, all-in-one solution to help manage client interactions, automate key processes, and free up valuable time.

Now, with Eagle CRM integrated into their business, they’ve experienced seamless workflows, improved client touchpoints, and achieved significant time savings.

The Challenge

  • Starting a new agency meant finding the right CRM from the beginning, without trial and error.
  • Needed a system that could integrate sales, leasing, and property management seamlessly.
  • Required automation capabilities to minimise manual tasks and allow for more strategic business growth.
  • Sought a CRM that was easy to use while still offering comprehensive functionality.

The Solution

  • Automation & Efficiency: Eagle CRM’s automation features ensure timely client touchpoints, follow-ups, and application processes, saving hours of manual effort.
  • Seamless Integration: The platform combines leasing, sales, and property management in one system, making operations more streamlined.
  • Customisable Workflows: The ability to tailor automations allows the agency to create processes that align perfectly with their needs.
  • User-Friendly Interface: Easy navigation and efficient design mean minimal training time and a smooth onboarding experience.
  • Reliable Support: Eagle CRM’s support team provides quick, effective assistance, ensuring any challenges are resolved promptly.

The Benefits

  • Significant Time Savings: Automated application processing and leasing workflows reduce admin time by at least 75%.
  • Enhanced Client Communication: Regular automated vendor reports and consistent client touchpoints help maintain transparency and trust.
  • Increased Productivity: Customised automations allow the agency to handle more listings while improving overall efficiency.
  • Greater Work-Life Balance: With Eagle CRM handling many of the repetitive tasks, the principal agent has more time to focus on business growth and personal commitments.

For Gray Estate Agents, choosing MRI Eagle CRM from the start has been instrumental in creating an efficient and scalable business. With powerful automations, seamless integrations, and exceptional support, Eagle CRM has helped them save time, improve client experiences, and set the foundation for continued success in the competitive real estate industry.

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