LJ Hooker in Canberra is a network of highly regarded real estate agencies offering a comprehensive range of services. From residential property sales and property management to commercial sales, leasing, management, and strata management. The businesses have expanded to also offer conveyancing and finance. Operating across eight locations with teams totalling about 30 property managers and 50 salespeople, the agencies recognised the need for a comprehensive technology overhaul to streamline operations, enhance security, and reduce costs.
For the past seven years, they have relied on MRI Property Tree, and more recently, they introduced MRI Vault CRM to further transform their processes and boost efficiency.
The Problem
To remain competitive in an evolving real estate industry, LJ Hooker in Canberra identified several operational inefficiencies and challenges:
- Outdated systems: Legacy server-based software limited remote work capabilities and required cumbersome manual data backups.
- Security concerns: On-premises servers presented vulnerabilities that increased the risk of data breaches.
- Overloaded tech stack: Staff relied on multiple disconnected platforms, making day-to-day tasks time-consuming.
- Cost inefficiencies: The need for multiple third-party tools inflated expenses, and key functionalities were missing in the previous system.
The Solution
To address these issues, LJ Hooker integrated MRI Property Tree and Vault CRM into their operations. This combination delivered tailored solutions for both property management and real estate sales.
- Cloud-based operations: Enabled secure access to data from anywhere, removing reliance on physical servers.
- Simplified tech stack: Reduced software platforms from roughly a dozen to just three, cutting costs and streamlining workflows.
- Advanced dashboards: Provided real-time insights into team performance and pipeline forecasting.
- Seamless integrations: Automated data entry and enhanced tenant application processes with integrated tools.
The Benefits
Since implementing MRI Property Tree and Vault CRM, the agencies have experienced measurable improvements across key areas:
- Cost savings: Consolidation of the tech stack has saved the agency thousands of dollars per month.
- Enhanced security: Cloud-based systems removed the risks associated with manual backups and on-premises servers.
- Improved team efficiency: Dashboards and automation have simplified daily tasks – saving time and reducing errors.
- Future readiness: The new systems provide a scalable foundation to support ongoing growth and innovation.
MRI Property Tree and Vault CRM have enabled LJ Hooker’s network of Canberra businesses to position themselves as a forward-thinking agency with a focus on efficiency and excellence, helping them to better serve their clients while empowering their team.