Resident event ideas for every season

Providing a great experience that makes residents want to renew, review and refer others starts with creating vibrant communities and unforgettable moments.

Come together with your residents to celebrate every season in style with the perfect event that reminds your renters why they chose your community as their home.

What is the purpose of resident events for apartments?

Resident events at apartments are fun for leasing staff and for the people who live in your community, but they also have tangible business benefits. In short, well-executed resident events can drive positive reviews, renewals and references!

Resident events give you a chance to connect face-to-face with those in your community, create memories that they can post about on social media and give them the perfect reason to provide a positive review for your community online. When resident events work, they serve as a great way to build consumer engagement, improve marketing for your community and remind residents why they love where they live.

Choosing resident event ideas that work

One question that many in the leasing office struggle with: How can I get residents to attend events?

With so many tasks already vying for your time, it’s hard to commit to throwing an event that might not achieve its purpose. Before you plan out your calendar of events for the year, ask yourself these preliminary questions to maximise turnout and make the most of your resident event.

How should you market your resident event?

Holding a free event at your apartment building doesn’t mean residents will automatically show up. To maximise turnout, be sure to print off flyers and post them in clearly marked areas of the community, such as bulletin boards or letterboxes.

You’ll also want to notify your residents at least once digitally through their digital communication channel of choice. A customer-centric portal can keep your residents up to date on all other community news and announcements as well.

What time of year can you throw events at apartments?

If the most important factor in real estate is location, then the second most important factor is timing. Between changing seasons, bank holidays and local events, the best resident event ideas are the ones that offer a seasonal festivity that people are already longing for. Whether it’s savouring summer BBQs, embracing the inviting atmosphere of Autumn, celebrating the holidays in style or springing into action with outdoor activities, there’s always something timely you can do for your residents.

What are some seasonal resident event ideas?

Just as we provide tools to help you take better care of residents, business and yourself, we understand that as the seasons change, so do the opportunities for engaging your residents through memorable events at apartments. We’ve got your entire resident event calendar covered.

Here are some easy resident event ideas for every season that can help you build community, connection and create unforgettable experiences.

Spring resident event ideas

• Food van roundup. No holiday needed! Find a Saturday afternoon, set up a few tables and arrange for a variety of food vans to serve your residents lunch, snacks or dinner.
• Wellness on the green/rooftop/location of choice. Pick a time, select an aesthetically pleasing location and put on a day of yoga, meditation or other wellness-focused activities.
• Mother’s Day flower bar. Give kids in your community an opportunity to assemble a beautiful bouquet of flowers just in time for Mother’s Day.
• Plant party: A succulent social. This idea is especially effective for communities that welcome balcony decorations. Leave residents with some lovely greenery to put in or around their homes.
• DYD – Design your doormat. Break out the outdoor-friendly acrylic paint and brighten up your community with a design party.

Summer resident event ideas

• Rainbow mixer. Connecting hearts, celebrating PRIDE: Celebrate Pride Month with an event that shows your LGBTQ+ residents and staff members how important they are to your community.
• Book exchange. Give your residents the chance to cross a book off their summer reading lists with a book exchange.
• Ice cream social. Bring everyone together around an ice cream van when the heat is on.
• Sunset yoga. A yoga class held at sunset is a great way to help one another let go of the stressors of the day just as it ends.
• Live on the lawn concert. Put on a special performance (or several for a series) that everyone can enjoy on a beautiful Saturday.

Autumn resident event ideas

• Back to school drives. Support your local community by inviting residents to donate new and gently used books, writing utensils and office supplies to neighbourhood schools.
• Canned food drive. Take donations to send to food banks, shelters and other organisations in your local area.
• Costume contests. Offer prizes for the best costume among pets and people.
• Trunk or treat. Invite your community out to an alternate form of trick-or-treating where parents park in one spot of the community and offer candy from their cars – no walking around dark streets required!

Winter resident event ideas

• Gift wrapping station. Put on some holiday tunes and help your residents finish their gift wrapping in a cosy, festive environment.
• Toy drive. Put out a box and invite your residents to donate to your local non-profit. Organisations who run toy drives nationwide include:

• • The Toy Project
  • The Salvation Army
  • Oxfam
• Holiday door decorating contest. Hand out prizes for the best decorated front doors in your property for Christmas.
• Grand illumination celebration. Whether you’re throwing lights on a tree or just setting up a few decorations around the leasing office, make an evening out of it!
• Cosy movie nights: Screening seasonal classics. Set up a projector in the shared outside space or indoors for a community wide movie-night!

No matter what month, weather or holiday, MRI Living has your back with resident event ideas for every season that can help you keep your residents engaged.

Contact MRI Software

Want to find out more about how our innovative software solutions can help your residential property business? Please click here to schedule a demo, or call us today on 1300 657 700.

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